Destination Community

Well, 2012 is in full swing with planners and hotels working together to find the ideal location, space and dates for sales meetings, weddings, board meetings, conventions and, what has been coming up more and more, corporate retreats and incentive trips.

As Industry professionals, you are all surely aware that in 2009, during the deepest part of the downturn in the economy, these programs went by the wayside. Whether it was budget,  or the "AIG Effect", many companies stayed away from these trips that had become the annual event that employees had expected and looked forward to.   In 2010, we saw a slight increase, and last year, I can tell you from experience, they returned in a big way.

From 2011 to 2012 the biggest change may be how far in advance these trips are being planned. Now that companies are bringing these programs back, they are securing their dates as early as possible. Last year, I saw several ski trips being planned in August-October; now those same trips are being confirmed within two weeks of their departure for the following year. With a large in flux of companies currently looking now for their summer/fall program, we can expect a similar situation for next year.

With the majority of us either planning or hosting a retreat or incentive trip, here are just a few thoughts to keep in mind to get the most of the event!

- Book Early: As mentioned, demand is coming back quickly. With what becomes limited date options, it can be hard to secure a date for your company that works for everyone. Corporate meetings and conventions are also on the rise -- and with most people carrying more work responsibility, and the importance of work/life balance for each person, schedules fill up quickly.

-Decide on What the Goal of the Meeting is: Ascertaining what the main focus is (team building, improve communication, create new ideas and planning, etc) will help determine the location and schedule of the retreat.

-Plan For Downtime:  Putting too much in the agenda does not allow for attendees to reflect on what they had recently discussed or learned. Additionally, the down time allows time for networking and fostering relationships between employees.

-Choose a location with a variety of enjoyable activities in a nice setting: A beautiful and relaxing setting improves morale and excitement for the group, likely increasing attendance. The many activities will give every person something to do that they enjoy!