Destination Community -- Sunriver, OR
Sunriver Resort Meetings and Corporate Meeting Trends: Lessons from our “Business Climate Focus Group”
Recently, the sales and marketing team of Sunriver Resort hosted a “business climate focus group” with key clients to discern today’s corporate meeting trends. Specific goals of this focus group were to learn about the state of their businesses, find out what is important to planners, and understand how the meeting planning industry has changed in recent years. The Sunriver Resort meetings team uncovered deeper insight into the challenges and struggles that meeting planners face, and gained specific solutions to better collaborate with planners for greater mutual success.
